The methodology. The platform.
The templates. $67/month.
FunnelDNA Labs is the self-directed arm of the FunnelDNA methodology — for operators who want to build their own funnel the right way, with the right tools, without paying agency prices to do it.
Three things that work together.
Most operators buy tools separately and hope they connect. Labs is built differently — the methodology, the platform, and the templates are all designed around the same framework. They point in the same direction because they come from the same place.
Method Training
Four focused modules that teach the FunnelDNA methodology at a self-directed depth — how to read your funnel, choose the right template, and build without guessing.
- The FunnelDNA framework, taught for builders
- Template selection and fit criteria
- Automation workflow configuration
- Growing vault of advanced training
FunnelDNA Platform
Your own dedicated automation platform — contacts, email and SMS, funnel builder, calendar, forms, pipelines, and reporting, all in one place.
- Full marketing and CRM system
- Email and SMS automation
- Funnel and page builder
- Calendar, booking, and forms
The Vault
10 premium funnel templates, 83+ pre-built pages covering every page type you need. Mix and match to build virtually any funnel — or deploy a full template as a complete website.
- 12 complete funnel architectures
- 83+ pages across all template types
- Every page type — opt-in to homepage
- More templates added over time
The framework, taught for self-directed builders.
The templates give you something to build with. The method training teaches you how to think — so you know which template fits your situation, how to customize it without breaking it, and how to wire the automation that makes it run.
Four modules to start. The vault grows as the methodology deepens.
Read the full framework →What Labs is, how to set up your platform, where everything lives, and what to do in your first 7 days. Short and practical.
The FunnelDNA methodology at full depth — the 7 skills, the 7 stages, the 49-cell framework. How to map your own funnel and read what it's telling you.
How to identify which template fits your offer, audience, and funnel stage. A guided walkthrough of editing each template type — what to change, what to leave, and why.
How to wire your platform for success — connecting your funnels to your automation sequences, setting up tags and pipelines, and making sure everything fires correctly.
10 complete funnels. 83+ pre-built pages.
Ten complete funnel architectures covering every major funnel type. Every page type you need — built, designed, and ready to customize for your offer and your brand.
Mix and match pages across templates to build the exact funnel your business needs. Or deploy a complete template as a full website — every template is designed to work as a standalone web presence as well as a dedicated funnel.
More templates added to the vault as Labs grows. Members get everything added automatically.
Your own automation platform.
Every Labs member gets their own dedicated instance of the FunnelDNA Platform — a full marketing and CRM system that puts your contacts, funnels, automations, and analytics in one place.
This is the infrastructure your templates run on. The method training teaches you how to use it. Everything is connected by design.
One membership. Not twelve tools.
Most operators piece together a marketing stack from a dozen different tools — each with its own login, its own learning curve, and its own monthly bill. The average cost of that stack exceeds $1,000/month. And none of those tools connect the way a methodology does.
- No connecting methodology
- 12 logins, 12 bills, 12 learning curves
- Tools don't connect natively
- No templates designed for your funnel type
- No training on how to use them together
- FunnelDNA methodology built in
- One platform, one login, one bill
- Everything connected and working together
- 10 funnel templates, 83+ pages included
- Method training that teaches you how it all fits
One membership. Everything included.
Method training, platform access, and all 10 funnel templates. Every future vault addition included automatically — no upgrades, no tiers, no surprises.
- Full method training (4 modules)
- FunnelDNA Platform access
- 10 templates, 83+ pages
- All future vault additions
- Full method training (4 modules)
- FunnelDNA Platform access
- 10 templates, 83+ pages
- All future vault additions
No setup fees. Cancel any time before your next billing date. Your platform access remains active for the full period paid. All vault additions included automatically at no extra cost.
Labs works if you're willing to work it.
This is right for you if
- You want to own your funnel rather than outsource it permanently
- You're ready to apply a real methodology rather than guess and copy
- You're currently paying more than $67/month for tools that aren't producing results
- You want to build skills that make expert help more effective when you're ready for it
- You're willing to go through the training and do the setup work
This is not right for you if
- You want someone else to build your funnel — that's the Decode and DFY path
- You're not ready to invest time in training and setup
- You're looking for a quick fix rather than a real framework
- You haven't validated your offer yet — the platform won't fix that upstream problem
Labs is the beginning, not the ceiling.
Most Labs members join because $2,500 for a Decode isn't the right move yet — they need to understand the methodology first, build something, and see how it works before investing in expert diagnosis. Labs is designed for exactly that.
When you hit the ceiling of what you can see from inside your own funnel — and most operators do — the Decode is there. Members who arrive at a Decode having gone through Labs are different. They already speak the language. The diagnosis is sharper and the map is more useful.
Explore the Decode Diagnostic →Start building with the right framework.
10 funnel templates. 83+ pre-built pages. The FunnelDNA methodology. Your own automation platform. Everything you need to build a real funnel — connected, trained, and ready to work.
No setup fees. Cancel any time. All vault additions included automatically.
Not sure yet? Take the free Funnel DNA Assessment — it'll show you exactly where your funnel stands and whether Labs is the right next step.