Funnels are formulas.
Start decoding.
A focused engagement that solves for your funnel's specific formula — seven customer stages, seven skills, scored and sequenced into a build list you can act on in the next ten days.
Your funnel is working — until you look at the numbers.
The pages load. The ads run. The emails send. Something's moving. But the conversion rate you expected isn't there, and you can't quite name why.
Most fixes treat the symptom, not the DNA.
When a funnel underperforms, the first move is almost always downstream — where it's cheapest to see and easiest to change. That's why the usual fixes rarely stick.
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Templates
A funnel template is an answer — to someone else's question. Templates encode decisions made for a different offer, audience, and journey. Pasting yours into them is copying someone else's homework without understanding it.
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Copy rewrites
Better copy can't fix the wrong message. If the message doesn't match where the buyer actually is in their journey, clearer writing only makes the mismatch louder.
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More ads
Traffic amplifies what's there. A leaky funnel with more traffic is a leakier funnel. You'll burn more money and reach the same conclusion faster.
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Another course
Education is not a diagnosis. A course teaches general principles. A diagnosis tells you which specific skill is breaking your specific funnel. You don't need more knowledge. You need a map.
Your complete 7×7 Funnel DNA map — customized to your business.
Seven customer stages on one axis. Seven skills on the other. Every intersection scored, strengths marked, gaps prioritized. One document. No fluff.
Funnel DNA map — illustrative preview
7 × 7Your actual map will include scoring, prioritization, and specific build recommendations for your funnel.
Every skill scored against every stage.
Seven customer stages from latent to compounding. Seven skills required to serve them. Forty-nine intersections, every one scored. You see the whole picture in a single view.
Your strengths and gaps, side by side.
The stages where your funnel is delivering. The stages where it's leaking. The specific skill breaking the specific stage. No more guessing which lever to pull.
A prioritized plan — in order.
The diagnosis turns into a ranked list of what to fix, in what order, for maximum impact. You leave with a week-one action, a week-two action, a month-one action.
Ten days. Five structured steps.
Intake
You complete a focused intake form: offer, audience, current funnel, numbers. We study it before we meet.
Decode interview
A focused 30-minute recorded video call. We map your customer journey and probe for the gaps you didn't know were there — your intake does the setup so the call gets straight to diagnosis.
Research
We review your current funnel, your competitors, and the language your audience is actually using. Everything gets compared against what we heard from you.
Map production
Your 7×7 Funnel DNA map is built: scored, heat-mapped, and sequenced into a prioritized build list customized to your business.
Walkthrough & handoff
A 30-minute recorded call where we walk through the map together, prioritize actions, and answer questions. The full document is yours to keep.
One decode. One map. Ten days.
Everything you need to stop guessing at your funnel — without a long engagement, a retainer, or a sales pitch pretending to be an audit.
What's included
- Detailed intake and pre-work review
- 30-minute recorded decode interview
- Full 7×7 Funnel DNA map document
- Prioritized build list with week-one actions
- 30-minute walkthrough and Q&A
- All recordings and documents to keep
Single avatar. Paid in full. Delivered within ten business days of your decode interview.
One avatar per map. Some businesses need more than one.
The Decode Diagnostic maps the Funnel DNA of a single customer avatar — the buyer that represents the largest or most strategic slice of your business. Most solo operators and early-stage companies have exactly one, and a single map is the right scope.
If you serve multiple distinct audiences — different buyer types, different pricing tiers, different core offers — each has its own Funnel DNA, and each deserves its own map.
Two-avatar engagements start at $4,000. We scope these together on the intake call once we understand how distinct the audiences actually are.
A clear fit. Or a clear no.
This is for you
- You have a funnel running or one you're about to build. Live traffic or active launch plans — either works.
- You've validated your offer. You have a real product or service that people are paying for, even if conversion isn't where you want it.
- You're tired of guessing. You want a diagnosis, not another template, another course, or another opinion.
- You can act on the plan. You're either going to execute the build list yourself, with your team, or with a partner. You're not collecting documents.
- You value specificity over speed. You'd rather have the right map in ten days than a generic checklist tomorrow.
This isn't for you
- You haven't validated your offer yet. If you're still figuring out what to sell, a funnel diagnostic is premature. Offer validation comes first.
- You want someone to build it for you. The Decode delivers the map, not the build. Done-for-you execution is a separate engagement.
- You want validation of your existing plan. We diagnose what's actually happening, which sometimes contradicts what you hoped was happening.
- You're looking for tactics in isolation. This is strategic diagnosis. If you just need a landing page rewritten, hire a copywriter.
- You're not ready to act for the next 90 days. The map is perishable. If you can't execute within a quarter, wait until you can.
Prefer to do it yourself?
FunnelDNA Labs gives you the framework, the assets, and the platform to build it your way — for $67/month.
Learn more about Labs →Questions most buyers ask.
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How soon can we start?
Immediately. Once you book, you get the intake form and scheduling link right away. Most Decodes kick off within two business days of payment.
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What if I don't have a funnel yet?
The Decode works for both running funnels and funnels you're about to build. For live funnels, we diagnose what's breaking. For pre-build, we define the DNA so you build the right thing the first time.
What the Decode doesn't do is validate your offer. If you haven't confirmed people are paying for your core product or service, that comes first. We can point you in the right direction if that's where you are.
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Can the Decode lead to a full build?
Yes. Many Decode clients use the map as the scope document for a full funnel build — either executed with their team or as a done-for-you engagement with us.
The map tells you exactly what to build and in what order. From there, you choose the path: DIY, team, or delegate. If you hire us for the build, the Decode investment applies toward it.
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What if my business has multiple customer avatars?
Every distinct avatar has its own Funnel DNA, so each needs its own map. The single Decode at $2,500 covers one avatar — usually your primary buyer.
If you have two or more genuinely distinct audiences, we scope a multi-avatar engagement on the intake call. Two-avatar engagements start at $4,000. We'll confirm on the call whether you actually need multiple maps or whether one well-scoped avatar will cover most of your business.
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What do I need to prepare?
Access to your current funnel (even if it's messy), thirty minutes of your time for the decode interview, and honest answers on the intake form. If you have analytics data, traffic sources, or past funnel attempts, bring those too — but they're not required.
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Is this a strategy session or a deliverable?
It's a deliverable. You leave with an actual document — your 7×7 Funnel DNA map, scored and sequenced. The two calls bracket the work, but the document is the point.
Strategy sessions are conversations that end when the call ends. This is work you keep.
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What industries do you work with?
The methodology is industry-agnostic — it's been shaped by work across SaaS, professional services, coaches and consultants, local service businesses, and online retail. If your business relies on a funnel to convert prospects to customers, the DNA framework applies.
If you're unsure whether your context is a fit, email us before you buy.
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Do you offer refunds?
No. Once the decode interview is scheduled, the work has effectively begun — we're reviewing your business, preparing questions, and dedicating capacity we turn away from other buyers.
This is why we set clear expectations on this page and why our intake process is thorough. We'd rather have you self-select out before purchase than be disappointed after.
Your funnel has a formula. Let's decode it.
Ten days from now, you'll have the formula written down — scored, sequenced, and translated into a build list. Or you'll still be guessing. Your call.
Start your decode — $2,500Four engagements per month. Single avatar. Delivered in ten business days.