Decode Diagnostic — Intake

Tell me about your funnel.

Your answers shape everything about the decode. The more honest and specific you are, the sharper the map. There are no wrong answers — only incomplete ones.

About 15 minutes

9 questions

Confidential

Please complete all required fields before submitting.

—

Your details

First name * Please enter your first name.

Last name * Please enter your last name.

Email address *

Use the same email you purchased with — we'll match your intake to your order.

Please enter a valid email address.

Business or brand name * Please enter your business name.

Website or funnel URL *

The main URL we should look at before the call. If your funnel is on a separate page from your main site, share that link specifically.

Please enter a valid URL starting with https://

Your business

What do you sell, and to whom? *

Describe your offer and your primary buyer in plain language. 2–4 sentences is enough.

Please describe what you sell and who you sell it to.

How long has your current funnel been live? * Please select how long your funnel has been live.

What is this funnel currently generating per month?

Approximate is fine. This helps calibrate the decode — skip it if you'd rather not share.

Your buyer

Describe your primary buyer. *

Their situation, their frustration, what they've already tried before finding you. Write this as if you're describing a specific person, not a demographic segment.

Please describe your primary buyer.

In their own words, how does your buyer describe their problem? *

Actual phrases you've heard — from sales calls, emails, DMs, reviews. The closer to verbatim the better. This is the most valuable thing you can give me.

Please share how your buyer describes their problem in their own words.

What does success look like for your buyer after working with you? *

The specific outcome they're hoping for. What does their life or business look like when the problem is solved?

Please describe what success looks like for your buyer.

Your funnel

Walk me through your funnel step by step. *

Where does traffic come from? What do they land on first? What's the path from first contact to purchase? Include any emails, retargeting, or follow-up sequences you have in place.

Please walk through your funnel step by step.

Where do you think people are dropping off most? *

Your best guess is fine — I'm going to challenge it anyway. What have you noticed, and what have you already tried to fix it?

Please share where you think the biggest drop-off is happening.

What would a successful Decode change for you in the next 90 days? *

Be specific. "More sales" is not specific. "I want to understand why my email sequence open rates drop off after email 2" is specific.

Please share what a successful Decode would change for you.

Ready to submit

Once you submit, you'll go straight to scheduling your decode interview. You'll also receive a copy of your responses by email.

Please complete all required fields before submitting.

Intake received.

Your responses are in. Taking you to scheduling now so you can book your decode interview.

Redirecting in a moment...